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Mido lounge

Discover MIDO: The Unmissable Optical Show

Mido Exhibition 2019: Join us at the international optical exhibition!

In the early 1970s, a group of Italian entrepreneurs in the eyewear and sunglasses industry decided to create a trade show dedicated to optics. This is the Mido Exhibition! Mido is the leading optical exhibition, an event where you can discover the operators' new products. This year, the show takes place from February 23 to 25 in Milan.
Find the Fashion Lentilles booths during this exceptional event.
Discover or rediscover the new collections of low-cost contact lenses, cosmetic and fashion lenses with Fashion Lentilles.
Find your authentic and modern natural lenses with Solotica and its ranges of cosmetic lenses.

The excitement of the Mido show

The show Mido takes place every year in the halls of the Fiera Milano Portello in Milan, Italy. It brings together the biggest names in ophthalmology, optics and optometry on the international scene.
This year, more than 58,000 visitors are expected. 1,305 exhibiting companies, visionary and far-sighted, will be present and present their products.
This event showcases more and more initiatives, personalities and services every year. You'll find all the information you're looking for in the fields of optics and contact lenses. It's a must-attend event to discover market trends. Discover the Mido trade show in all its splendor: On the Mido Facebook page for all the information about this year's international trade show, On the Mido Instagram page for photos of products and colorful personalities. Mido by watching this video:

Discover Fashion Lentilles colored lenses

Since 2013, Fashion Lentilles has established itself as a leading provider of colored lenses. With over 550 different styles of fancy and natural contact lenses, you're sure to find what you're looking for. At the Mido Optical Show, discover the 2019 novelties from Fashion Lenses, including the 6 new collections of natural and fancy colored lenses: p>

All affordable Fashion Lenses are available without prescription and last up to 1 year.

Discover Solotica Natural Contact Lenses

A Brazilian contact lens company, Solotica has become the benchmark for colored contact lenses in Brazil since 1949. These are the classic lenses and The most natural colored lenses on the market. Discover the 3 Solotica contact lens ranges at the Mido optical show, as well as their new Rio lens collection:

Solotica natural colored lenses are available with or without prescription for up to one year. Find your perfect fit with Solotica contact lenses.

The Mido trade show is the eyewear trade show not to be missed in February. The biggest names in contact lenses will be there, including Fashion Lenses and Solotica. You'll discover all the latest lens products.
Come see us at Mido and don't hesitate to ask our colleagues for more information. You're sure to find the fashion and natural contact lenses that suit you and give you the natural look you've always dreamed of.


See you soon at the Mido salon!